Coccoina is getting ready for the back to school with a new initiative that blends creativity, emotion, and visibility: a brand-new TV commercial dedicated to Coccoina Stick is on the way — starring our beloved mascot, Mandorlina!

With her lively style and playful spirit, Mandorlina will lead children and families into the world of Coccoina in a commercial designed to engage and inspire. The spot will air on major kids’ TV channels (Boomerang, Cartoon Network, DeaJunior, DeaKids, Frisbee, K2) starting from August 31 until September 27, and on radio via Radio LatteMiele.

To support the launch, a special Back to School social media campaign will kick off in early September and run throughout the month. Fun and creative content will be shared on Instagram and Facebook, featuring once again Mandorlina and Coccoina Stick, alongside a group of selected content creators who will contribute to bringing the Coccoina universe to life with a fresh and authentic tone.